The Eisenhower Matrix--Quadrant 1: Urgent and Important


Some things in our lives need immediate attention and are of great value to our lives.  These Urgent and Important items are the things that belong in the upper left quadrant, Q1.  Things in Q1 can’t be ignored or put off; they must be addressed right away or there will be dire consequences.  Often, the things that belong in Q1 are crisis management items and they can happen in both personal and professional areas of life.  Whether it’s the serious illness of a loved one, the loss of an important employee, or smoke coming from under the hood as you drive to work, Urgent and Important things demand your time now.  In the course of your workday, Q1 items may include answering important emails, attending an important meeting, making a short-term decision, and returning certain phone calls.  These are things you must do.
Already, you can begin to see the slippery slope, can’t you?  How do you decide which meeting or phone call or email is urgent and important?  Someone wants something from you right away, so how can you decide that he or she isn’t “important?”  Remember, Q1 can be thought of as the “crisis quadrant,” the place reserved for things that have both high immedicacy and significant value.  Things that don’t have both of these qualities don’t belong in Q1.
Many responsible people spend most of their lives in Q1, running from fire to fire, always reacting but rarely getting ahead of their work or their time.  To be sure some jobs are designed to live in Q1, but even firefighters and paramedics don’t spend all their time with lights and sirens on.  So, how can you move some of that work out of Q1 and into the other quadrants?  Check out the next installment of this blog! 
Next time: Q2 Important and Not Urgent: Where the Magic Happens

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